Landcare Research - Manaaki Whenua

Landcare-Research -Manaaki Whenua

Survey of Rural Decision Makers

The Survey of Rural Decision Makers is a resource to help policy makers, regional councils, industry groups, and businesses to explore questions related to:

  • Ownership and structure
  • Land use, land-use change
  • Livestock
  • Forestry practice
  • Water and irrigation
  • Technology adoption
  • Climate
  • Vertebrate, plant pests
  • Networks, farming support
  • Values, norms, preferences
  • Farming objectives, profits
  • Labour
  • Demographics, education
  • Community participation
  • Future planning

The Survey of Rural Decision Makers is extensive but on-line delivery ensures that only the questions relevant to each respondent are asked. All information provided is confidential.

The Survey of Rural Decision Makers is designed to build a better picture of decision-making at the farm level, and economic, social, and environmental data are integrated to provide research and advice that can help in planning and policy.

The Survey of Rural Decision Makers was conducted in 2013, 2015, and 2017. We are now planning the 2019 survey.

Summary results from the survey are shared on this website in ways that provide snapshots of the information, often broken down by regional or industry sector. However, the real value of the survey lies in opportunities for deeper analysis using advanced statistical and econometric approaches. Recent research that draws on the survey information considers:

  • Farming  networks and adoption of new technologies
  • On-farm investment and succession planning
  • Local drought conditions and planning for future climate scenarios
  • Age, risk-taking, and adoption of good management practices

The Survey of Rural Decision Makers is managed by Landcare Research in collaboration with other research organisations, MPI, MfE, Statistics NZ, Regional Councils, and industry bodies. This independence and collective interest enables the survey to tackle topics that cannot be easily addressed in official statistics or directly by industry.

If you would like to discuss how Landcare Research can help your organisation may gain insights from the Survey of Rural Decision Makers, please contact:
Christine Harper, Business Development Manager
04 382 6644.

“Everyone can see that Landcare Research has done this survey and it has more credibility than if we had done it ourselves. Our stakeholders trust that the information is not skewed” (Taranaki RC)
“The value of the survey is that it helps people think!” (Ministry for the Environment)