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Respondents were asked to describe the aspirations for their land using 3–5 short phrases.

This was an open-ended question, and respondents could write absolutely anything. We read through all 3,580 answers
from farmers, foresters, growers, and lifestyle block owners.

We found that many responses emphasised a RETURN ON INVESTMENT in the land:

Others emphasised the land owner’s aspiration to be good ENVIRONMENTAL STEWARDS:

Still others focused on their farmer IDENTITY AND RURAL LIFESTYLE:

And some of responses covered MULTIPLE THEMES:


Participation themes: farmer participation in the Survey of Rural Decision Makers

Download the information sheet

About the survey

The Survey of Rural Decision Makers (SRDM) is a biennial survey of New Zealand’s primary sector conducted by Manaaki Whenua – Landcare Research since 2013. It covers commercial farmers, foresters and growers as well as lifestyle block owners from Cape Reinga to Rakiura.

The Survey of Rural Decision Makers is designed to build a better picture of decision making at the farm level, tackling topics that cannot be easily addressed in official statistics or directly by organisations. It is a valuable resource for policy makers, regional councils, industry groups and businesses.

Further information