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The fifth biennial Survey of Rural Decision Makers addresses similar topics to the previous waves (2013, 2015, 2017, 2019), but questions have been refined to reflect topics of emerging interest. In 2021, these topics include farm environment planning, well-being, and livestock on lifestyle blocks.

Are you a farmer, forester, grower or lifestyle block owner?

Make sure your voice is included in this year's survey. Win prizes and contribute to a charity of your choice. Register your details now to receive the 2021 survey via email. 

Signup to the 2021 survey


Can the Survey of Rural Decision Makers help your organisation?

Collected biannually since 2013, the results:

  • Provide information that complements rather than repeats other surveys 
  • Incorporate emerging topics of interest 
  • Enable the delivery of a wide range of analyses and statistical information to support national, regional, and sector policy development and evaluation 
  • Support research and insight into decision making among farmers, foresters, growers and lifestyle block owners. 

All participating farmers, foresters, growers and lifestyle block owners are invited to view the results – it is rare to be offered these insights despite the high number of surveys that are asked to be completed. 

Download brochure

About the survey 


The Survey of Rural Decision Makers is completed by farmers, foresters, and growers (including both commercial operators and those on lifestyle blocks). Biannually, around 4,000 people representing all types of primary production and all 16 regions complete the survey.  


To acknowledge the time and expertise shared with us, we make a charitable donation for each response. This year, we’re supporting Farmstrong, QEII National Trust, Retired Working Dogs NZ, and the Westpac Chopper Rescue.


If you would like to discuss how Manaaki Whenua - Landcare Research can help your organisation gain insights from the Survey of Rural Decision Makers, please contact: 
Christine Harper 
Business Development Manager 
04 382 6644 

Key science contact