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The Survey of Rural Decision Makers is comprised of two separate but complementary surveys.  

Logo: Survey of Rural Decision Makers (SRDM) 2013

The first is the Survey of Rural Decision Makers 1, which covers landowners and other decision makers in Canterbury, Southland, and Waikato. This project was co-led by AgResearch and Landcare Research and was supported by the Ministry for the Environment (contract # 20443). The questionnaire includes 131 questions and was developed in partnership with MfE, MPI, DairyNZ, and NZIER. This survey was conducted online in March 2013 and garnered 528 responses.

The Survey of Rural Decision Makers 2, undertaken by Landcare Research, builds on the Survey of Rural Decision Makers 1 by expanding both the questionnaire and the sample with support from the Ministry for Business Innovation, and Employment (contract # C09X1003). It includes 192 questions, many of which were also included in the previous survey. Additional questions were developed in consultation with Beef + Lamb New Zealand, HortNZ, regional councils, and other stakeholders. The sample was extended to the 13 regions not included in the first survey; it was conducted online in July 2013 and garnered 1,036 responses.

Survey results

The results are posted as pie and bar charts, histograms, and box-and-whisker plots. We have put together some brief guidelines on how to interpret these results.


If you would like to discuss how Manaaki Whenua - Landcare Research can help your organisation gain insights from the Survey of Rural Decision Makers, please contact:

Joanne Dow
Principal Engagement Advisor
04 382 6641

Key contact