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It is designed to build a better picture of decision-making at farm level. Economic, social and environmental data is integrated to provide research and advice that will shape land and water policies. The survey tackles many topics that cannot be easily addressed in official statistics or directly by organisations.
The survey is extensive but its delivery ensures that only the questions relevant to a responding farmer are asked, and all information provided is anonymous. Farmers are invited by e-mail to take part, and if they complete the survey, they can select a charity to receive a donation to thank them for their time.
The Survey of Rural Decision Makers runs every two years: 2013, 2015, 2017 and 2019.
Summary results from the survey are shared on this website in ways that provide regional or industry sector snapshots of the information. The real value of the survey lies in the opportunities for deeper analysis using advanced statistical or econometric approaches.