Landcare Research - Manaaki Whenua

Landcare-Research -Manaaki Whenua

1. About the Survey of Rural Decision Makers

The third biennial Survey of Rural Decision Makers was run in September 2017. The survey addressed the same topics as the previous two surveys (2015 and 2013) but we have continued to refine the questions to make them more relevant to farmers. The 2017 survey enabled us to:-

  • Build on the data collected in 2013 and 2015 to establish a nationally representative repeated cross section
  • Provide information that complements rather than repeats other surveys
  • Incorporate emerging topics of interest
  • Enable the delivery of a wide range of analyses and statistical information to support national, regional and sector policy development and evaluation
  • Support research and insight into farmer decision making.


The survey was delivered on-line and farmers across the country in all types of farming were invited to participate via e-mail. Over 4,000 completed the survey in 2017. To say thank you to those who give up their valuable time to participate we offer a charity donation to a selection of relevant charities and offer a prize draw of a $500 Prezzy Card.


As a result of the 2017 survey we donated the following amounts:-

Westpac Chopper Appeal $10,890.00
St John $ 9,370.00
SPCA $3,700.00
Starship Foundation $3,260.00
Yellow-Eyed Pengin Trust $1,350.00
Rural Support Trust $880.00
Kaharoa Kokako Trust $550.00

Prezzy Card winners

And the six lucky Prezzy card winners were

  • Darcy and Inna B, Canterbury
  • Graham P, Waikato
  • Brett J, Auckland
  • Beth P, Northland
  • Bill and Linda J, Southland
  • Brian D, Taranaki