Hatched: The capacity for sustainable development

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Contents:Cover of Hatched

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BackIntro page - section 1Section 1. Thinking and acting for long term success

The first section explores the need to think and act for long-term success. We often make decisions assuming the future will resemble the present, but a short review of history reminds us this is not so. How do we stretch thinking beyond our limited imagination for change, beyond immediate demands of the present? Government has a particular role here; the market, which we have increasingly relied upon to shape New Zealand, has neither memory nor foresight to do this. Its strength is its agility to adapt and innovate; but it is not the marketplace but society and government who will need to deliberately envision and create pathways to a desired future.

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BackIntro page - section 1Section 2. Business - as sustainability innovators

The second section considers businesses as sustainability innovators. Businesses have the capability, creativity and resources to adapt and capitalise on future change and we found some of the most significant shifts in the last six years within the business sector. Globally, sustainability reporting is now a mainstream management and communications tool for large companies – with nearly 80% of the largest 250 companies publishing reports. In New Zealand the development has been more tentative, but the rewards in overseas markets for businesses that engage with sustainability issues (climate change especially) has led many to be innovative in the product, service and business models.

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BackIntro page - section 1Section 3. Individuals - as citizen consumers

The third section looks at individuals – as citizen consumers. Changing ourselves and how we live is extraordinarily complex. Our behaviour and consumption choices are influenced by our values, identity and knowledge, and by social norms and institutional constraints. Our research suggests that changing behaviours will require more than providing solid information. People need to learn from each other and create their own solutions. And at a fundamental level society will need to reactivate the concept of citizenship – of acting for the common good versus acting as the individual consumer.

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BackIntro page - section 1Section 4. Facing up to wicked problems

The fourth section is facing up to wicked problems. The complexity and value-laden nature of many global change processes is proving too onerous for many tools that were developed for situations when, for example, resources were considered to be infinite. Such problems are being characterised as ‘wicked’,- and are often symptomatic of deeper problems, persistent and often contain redistributive implications for entrenched interests. Facing up to wicked problems requires new ways of working and new modes of thinking. Our research opens up the difficulty in achieving this, sketches some pathways forward and describes what those pathways might look like in practice.

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BackIntro page - section 1Section 5.  The future as a set of choices

The fifth and last section looks at the future as a set of choices. It is easier in the face of great challenges to believe in inevitability, safer to shuffle deckchairs, more human to deny change is happening. It is a mark of leadership, however, to believe that we can make choices – especially when those choices are hard and require a fundamental review of our assumptions. New Zealand has enormous potential to determine its own future but only if it acts decisively and proactively. In this last section we consider the next steps for sustainable development both in New Zealand’s research and practice and beyond.

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