Manaaki Whenua: the meaning and ethos
Māori are the indigenous people of Aoteoroa (New Zealand), and the Māori name for Landcare Research is Manaaki Whenua. Manaaki means to cherish, conserve, and sustain. Whenua encompasses the soil, rocks, plants, animals and the people inhabiting the land - the tangata whenua. People are linked physically and spiritually to the land - it is the earth through which we are connected to our ancestors and all the generations that will come after us. Whenua is the place where we stand.
We need to respect the land and all that is important to its well-being. We need to cherish the natural diversity of species, but we need the land to produce food. We need to use land to meet all our everyday needs but we need to dispose of our waste carefully. We must think of the consequences of our activities on the environment.
Manaaki Whenua - Landcare Research is seeking to understand the land, how to use it and how it keep it in good health. With better care of our resources, the land will prosper and benefit all who stand on it. We must ensure the land is worth leaving to our children.
Manaaki Whenua - Manaaki Tangata
care for the land - care for the people
The meaning of the Manaaki Whenua - Landcare Research logo
We must care for the land and its ability to sustain future generations.
Land is the ultimate source of healthy produce, clean water, recreation, and of spiritual strength. Land provides for the abundant diversity of life through the continuing cycle of birth, death, decay and regeneration. The environment is an inheritance for all people, and a legacy we leave to future generations.
The name of our logo is He Rau Manaaki.
The grey represents the mountains, rocks, soils, buildings and roads.
The green represents the plants and forests, the koru show growth and strength. The flowing leaves represent the inter-relationships of all environmental processes.